The Mercamadrid10K celebrated its 8th edition this Sunday with record participation — 2,000 runners and 20,000 kilograms of fresh food donated to the Madrid Food Bank Foundation. Under the motto “Live the experience in a unique space”, the event turned Europe’s largest fresh food platform into a celebration of sport, health, and solidarity, opening its doors to thousands of visitors and families.

Amidst the many activities, tastings, and educational workshops, the MOBILITIES FOR EU project presented its work on sustainable mobility and logistics transformation within Mercamadrid — one of the project’s key Urban Mobility Labs. As part of its mission to demonstrate climate-neutral and connected urban mobility solutions, the project is helping Mercamadrid optimise daily logistics flows and reduce emissions through:

• Digital twins and data analytics to simulate and manage vehicle flows inside the market area.
• New delivery and routing concepts to improve the efficiency of freight operations.
• Electric and low-emission vehicle integration for short-distance transport within and around the site.
• Infrastructure upgrades supporting charging and logistics optimisation.

By combining advanced technology, local engagement and real-world testing, MOBILITIES FOR EU aims to make Mercamadrid a model for sustainable logistics hubs in European cities, supporting Madrid’s broader transition toward climate-neutral urban mobility.

The Mercamadrid10K provided a unique opportunity to showcase these efforts, connecting the project’s vision for cleaner mobility with a day celebrating health, community and social responsibility.

Read more about our Lead City Madrid here.